In Hungary, most people know by now that Telenor Hungary went through a rebranding and goes by the name Yettel since 1st March, 2022. But what does FlipUnit have to do with the rebranding strategy of a telecommunication company?
So the story begins with the fact that such a big announcement and special event which is part of a grand campaign needed a show that is just as spectacular and exciting as the campaign itself. We were approached by Ambience Events, one of the most stylish event planner and manager companies in Hungary who are already familiar with these kinds of exclusive events. Together, we got to work and started to create a completely unique show, which would perfectly fit the rebranding campaign and represent change and transformation.
The task was clear: we needed to build a tailor-made show that was extra, monumental and expressed the change within the brand itself. It was quite the task as it is, but we had one more factor that we had to keep in mind: the project was top secret. Since we were preparing this show to entertain the Telenor and Yettel employees, it needed to be kept a secret from everyone except for the performers and organizers.
Behind the scene
6 professional extreme sports athletes were involved in the project, who are one of the best in their own sports in the country. Parkour, cheerleader, breakdance, BMX freestyle, cyr wheel and hoverboard were all included in the show that we assembled during five 4-hour training sessions and a final rehearsal the night before the event. We were accompanied by 6 professional dancers who have experience in television performances as well, and they really made the programme complete. Anikó Szabó, well-known choreographer, composed the performance elements in such a way that they were in perfect harmony with all the other parts of the show. The custom made ‘Y’ shaped stage, LED video wall animation, music, hair stylists, make-up artists, and the unique clothing based on brand colors provided by Márk Kiss, fashion designer, all made it possible that we created a perfectly cohesive performance on stage, that made the client’s vision come true.
After all the hard work the team put in, the day of the performance arrived which took place at the Telenor headquarters and the show was the main attraction of the event. 500 employees were present, and the whole programme was being live streamed to more associates in several other countries.
We believe that we have always succeeded in winning over the audience, but this time we outdid ourselves- with the help of all of these amazing professionals we were able to create a performance that was flooded with positive feedback afterwards.
It was the first time for Marek Slacik, the Executive Director of Yettel and PDF Group, to see the show as well and he had a few nice words to say as his initial reaction:
“Thank you! Wow! What a show! I actually didn’t see that so I was completely caught by surprise how fantastic this performance was. And I hope that the rest of this programme is going to be as entertaining and interesting as the show that we have just seen.”
The show has been recorded by a professional crew which truly reflects the atmosphere of the performance:
The show was so successful that the company wanted to see it again during the official press conference where they announced that Telenor goes by the name Yettel from now on, and the event took place on the Stopper Event Boat. You can read more about the event and the campaign in this Forbes article.
We are really proud that our performances are welcomed in prestige projects such as the Yettel rebranding event, and we can show how monumental productions we are able to create for elite clients.
Of course, we are still happy to participate in any event no matter the size, be it a corporate family day or a fair, since these have a special place in our hearts.